Dr Jon Cohen of Calm As… was just featured on Beach Grit in their article, No-leg-still-smiling: The $30 device that can save a surfer’s life even after great white hit!
The article discusses an interview with former world number sixteen surfer Mitch Thorson who gave a nod to Jon’s recent “Shark Bite Management Demonstration” at Margaret River.
Having the Calm As First Aid Kit for Surfers reviewed by Swellnet, a major Australian surfing website, was an amazing step for Calm As. It marked the first significant press it’s received. Apart from their kind review, we received some great product feedback from the guys when they ended up putting it to use on an overseas trip.
On the back of the swellnet review, we were approached by the team at BWRAG (Big Wave Risk Assessment Group) about potentially collaborating during their tour down under. We’ll discuss in a separate post just what an amazing experience it was to be invited to teach first aid to a group of legends that included not only the BWRAG faculty (Greg Long, Liam Wilmott, Zeb Walsh) but the other attendees (Tom Carroll, Russell Bierke amongst other local chargers) and fellow guest lecturers (Shannon Worrell and Joe Knight).
The real benefit of the swellnet review was it’s creation of a high visibility forum about Surfer’s First Aid, and the Calm As First Aid Kit for Surfers in particular. We had a lot of opinions from a wide variety of people. Some experienced medics, some hardened Indo travellers. A lot of advice passed on echoed our own thoughts, while other comments and questions allowed us to dig deep and reflect on our own experience, available medical literature, and of course opinions from our network of other Surfing Doctors.
While we continue to grow the stockpile of educational resources we want to release to the surfing public, it’s been amazing to have a growing repository of surf-medic banter being perpetuated on the swellnet chat forum.
Hopefully we’ll have some exciting new product releases for Stu and company to review again in the not too distant future, and the whole review / share / discuss process can get a hard re-boot with an even bigger audience of both viewers and participants.
The launch of the Calm As First Aid Kit for Surfers was recently featured by The Business of Surf in their article – Custom First Aid Kits Launched for Travelling Surfers.